Thredd: Weaving Partnerships
Award: Shortlist
Shortlist / Branding / SME / Brand Refresh / 2024
Rebranding Fintech’s trusted payments partner.
Inspiration: In 1804 the Jacquard loom revolutionised weaving. Binary code patterns on interchangeable punch-cards automated the process and influenced the first computers.
We renamed the brand Thredd with an identity all about weaving partnerships. Every partnership is different, but Thredd is the common thread.
Woven patterns represent partnerships: generated through binary code the constant blue vertical ‘threads’ signify Thredd while horizontals can adapt to a partner brand colour. Many patterns can combine to form a tapestry of partnerships.
