Anti-Choice Ads
Award: Shortlist
Shortlist / Digital & Social / Social / 2024
Anti-Choice Ads aimed to break through our internet bubbles, and provide a pro-choice message to people that may not often see one. YouTube targeting tools were used to reach an anti-choice demographic, and through pre-roll ads those viewers who don’t believe in the right to choose, were served with a choice. Either watch something that might open their minds to something new, or press the skip button—and automatically fund abortion medication to someone in need.