Communion
Award: Shortlist
Shortlist / Branding / Design Systems / 2024
Communion is a new savings app with huge ambitions, aiming to help young people reassess their relationship with money building new habits.
We built Communion’s brand around a simple idea: ‘saving is freedom’.The visual identity was forged from the ultimate symbol of freedom - a broken chain link. Our launch campaign was a defiant goodbye to all the financial hurdles controlling people’s lives. The idea of saving as freedom ran right through to the product itself. We worked with Communion to build the F.U.nd a savings pot designed to help you tell that person standing in your way where to go.
