Lay's Smart Farm
Award: Shortlist
Shortlist / Digital & Social / Use of Data / 2024
Award: Shortlist
Shortlist / Creative Transformation / Planet
Unpredictable climate-change has led to :ay's farmers losing 20% of their crop every year, since agri-practices traditionally follow predictable seasonal patterns.
While we couldn’t change traditional agri-practices, our long-term farmer partnership gave us access to unique historical data; enabling risk mitigation before irreplaceable damage.
Using our historical-database, we transformed traditional Indian agri-practices
to climate-smart algorithmic practices through ‘Smart Farm’ - a real-time monitoring system using satellite-imagery and remote-sensing to generate early warnings.