Drink Naked
Award: Wood Pencil
Wood Pencil / Digital & Social / Tactical / 2024
BRLO had big plans to flaunt their non-alcoholic brew, 'Naked,' during Dry January. But then, bam! The Calvin Klein ad hit featuring Jeremy Allen White and his toned body, making us folks with a little holiday weight feel even worse.
We whipped up a parody of the Calvin Klein ad in record time (just 10 days from idea to release!), putting a Berlin twist on things and swapping the toned abs for some relatable fluff. Oh, and our actor? Completely in the buff, just like our beer, 'Naked.' Because feeling good in your skin, even without clothes, is what it's all about.
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