Paris 2024 - More Than a Pictogram
Award: Shortlist
Shortlist / Branding / Tactical / 2024
Sports pictograms debuted at the 1964 Tokyo Olympics, initially as signage, transcending language barriers. Since then, they've evolved into iconic symbols for each Games, continuously reinventing themselves with a unique creative flair.
For this year's event, Paris 2024 has developed a graphic system that transcends mere signage and delves into symbolism. Moving from functionality to emotion, from pictogram to coat of arms, this new approach aligns with the creative strategy of revolutionizing conventions and perceptions.
