ANDMORE
Award: Shortlist
Shortlist / Branding / Large Enterprise / Brand Refresh / 2024
Consumers buy products at retailers. But where do retailers buy products? At giant, physical wholesale markets that lease retail space to manufacturers. Atop the wholesale market industry sits International Market Centers (IMC).
Recognizing that 85% of wholesale buyers and sellers sought omni-channel experiences, we devised a strategic shift for IMC, steering it away from being a conglomerate of wholesale markets to becoming the first omni-channel wholesale marketplace, "Andmore."
To signal the shift to the broader market, we created a new visual identity and typographic approach.
