Legalitees
Award: Shortlist
Shortlist / Branding / Tactical / 2024
Legalities™ is the not-for-profit t-shirt brand that puts your legal rights on the front of your tee, in plain language and upside down so that you can read them. This empowers the wearer to have their rights there when they need them. When they don’t need them, they are there to spread the word about the need to protect our civil rights.
The back of the tee is a blank canvas for artists to tell their personal stories of stop and search. Profits from the sale of the tees go right back into the communities that created them funding education programmes about civil rights.
