Iconic Drips
Award: Wood Pencil
Wood Pencil / Art Direction / Outdoor / 2024
In September of 2023, a surprise heatwave swept across the UK.
As the temperature rocketed to sweltering heights, McDonald’s got the nation craving one thing, a deliciously thick and cooling McDonald’s milkshake - A product that’s so iconic it can be recognised with just a single drip.
With classic British weather being so unpredictable, we seized the opportunity and produced a weather reactive out of home campaign in less than 24 hours, sparking conversation across the nation.
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