Nissan: Powerfully Peaceful
Award: Shortlist
Shortlist / Digital & Social / Use of Talent & Influencers / 2024
“Range anxiety" is a real issue when it comes to people's faith in Electric Vehicles. To demonstrate the extended range of the all-new Nissan ARIYA EV, we went to the place where six-second ads are the norm and created a four-hour lofi ad – the approximate length of a single charge on the Nissan ARIYA EV. With lofi beats and stylized looping animations full of easter eggs, the Nissan Lofi ad seamlessly integrated the Nissan ARIYA EV into the popular Lofi Girl YouTube Channel and provided viewers with an unconventional product demo and relaxing vibes to ease their range anxieties.