Marshmallow
Award: Shortlist
Shortlist / Branding / Large Enterprise / Brand Refresh / 2024
The rule of averages rules insurance. But for every rule there’s an exception. And in this case, it’s Marshmallow. Covering people whose circumstances are hard to price by seeing difference as an opportunity, not a cost, the insurer is rapidly becoming the go-to for people on the move. Together, we set off to reinforce its position, building a brand capable of speaking to drivers across the globe — and ensuring its insurance is everything but average.
