Voice for Nature
Award: Shortlist
Shortlist / Digital & Social / User Participation / 2024
Become a Voice for Nature is a BBC initiative encouraging people to use their voice to help protect our natural world. For 70 years, Sir David Attenborough has been the voice of nature, on the BBC and worldwide. But, when facing the threat of climate change, one voice alone is not enough. The multi-platform launch campaign featured a host of new voices reading sections of Sir David’s iconic narration, reminding us that anyone can Become a Voice for Nature. All comms pointed to a website with simple steps to use your voice to help the planet.