Are Those Neeman's Shoes Phone Hack
Award: Shortlist
Shortlist / Digital & Social / Mobile / 2024
Neeman's Shoes, a youthful brand with ambitious goals and a tight marketing budget was seeking broader reach. Recognising the power of our always-listening phones, we knew we had to get creative. We dispatched two micro-influencers clad in Neeman's shoes to traverse the nation, loudly shouting, "ARE THOSE NEEMAN'S SHOES?" in bustling locales. The objective? Flood nearby phones with Neeman's Instagram ads, promoting their latest collection and biggest sales, ultimately driving purchases,