The True ID Card
Award: Wood Pencil
Wood Pencil / Digital & Social / Use of Talent & Influencers / 2024
To prove that no-one should ever have to make up their identity, NYX Professional Makeup created "The True ID Card". A fake ID that never felt so real.
To get yours, all you had to do was fill in your true identity details (name, surname, gender...) and upload a picture that really resembles who you are on trueidcards.nyxcosmetics.fr.
To launch the operation on social, we partnered with both LGBTQIA+ and makeup influencers and with the star singer Bilal Hassani, known nationally for being attacked for their non-conformity.
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