NewsJacker
Award: Shortlist
Shortlist / Digital & Social / Use of Data / 2024
Despite scientific research confirming climate change to be an existential threat, 32% of people over 55 refuse to acknowledge it as an issue.
Media misinformation and algorithmic echo-chambers are to blame. Algorithms actively reinforce our preferences. Information we don't engage with is blocked and our opinions are unable to evolve. When it comes to our climate this is something we simply cannot accept.
NewsJacker is a tool young Australians can use to impact the newsfeeds of older climate change sceptics by surfacing the truth about our climate.