Love Squad
Award: Wood Pencil
Wood Pencil / Digital & Social / Use of Talent & Influencers / 2024
To help the Danes reconnect with their loved ones, Internet provider, WAOO, created a virtual hitman service called ‘Love Squad’. 5 pro-gamers could be hired to assassinate your gaming obsessed partner in either GTA5, Fortnite, Call of Duty and Counter Strike - all in the name of love.
Love Squad was a humorous reminder for couples to be present outside of the “maps”. It was an engaging and relevant service, relatable for gamers and non-gamers alike.
A service that leveraged a vital cultural insight and drove awareness and fame, with relevance and engagement as key attractiveness pillars.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.