Be Honest
Award: Shortlist
Shortlist / Digital & Social / Tactical / 2024
BE HONEST, WHO CAN FORGET A ROLLS ROYCE?
Uber Eats was set to launch ‘Don’t Forget Uber Eats,’ which featured stars “forgetting” their pasts - playing with our collective memories to prove that Uber Eats now delivers so much it’s impossible to remember it all - unless you forget something else.
What better way to launch than with the most talked-about duo of the moment? With Beckham relevance reaching all new heights, we partnered with the beloved couple to reinvent Victoria’s viral moment of conveniently ‘forgetting’ her posh roots, to create global attention and engagement for Uber Eats.