Lead Louder
Award: Wood Pencil
Wood Pencil / Branding / Micro Enterprise / New Branding Schemes / 2024
To launch a movement behind Canadian black community empowerment non-profit the Alliance for Afrodescendent Leadership, we needed to create a symbol. Our solution: joining three exclamation marks together as a sign of unity and empowerment. It’s simple. It’s strong. It’s rallying. It’s cross-cultural. And it makes a statement without using a single word. The symbol represents the spotlight ALA is sharing with the community. It can act as a crown, closed fist or highlight. And it’s also the basis for the entire platform, structuring dynamic layouts and unlocking living-brand opportunities.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.