Royal National Institute of Blind People – Design for Every Gamer
Award: Shortlist
Shortlist / Digital & Social / Use of Micro-Talent & Influencers / 2024
Design For Every Gamer launched on Twitch with a series of live events. We paired sighted gamers with blind or partially sighted gamers to play and talk together. It was Twitch, but with a twist. A short way into the stream we ‘hacked’ their stream with visual filters that recreated the five most common sight loss conditions. Each filter was designed with the help of clinical experts at RNIB & The Mill. A disruptive, immersive experience that educated them and their viewers of what gamers with sight loss experience