Sorry Dog Cafe
Award: Yellow Pencil
Yellow Pencil / Branding / SME / New Branding Schemes / 2024
Award: Shortlist
Shortlist / Graphic Design / Integrated
sorry dog is a “cat-friendlier” coffee brand. Since dogs are only allowed to stay in its outdoor space, it apologizes to dogs first with the name “sorry dog”.
As shown below, the visual design of sorry dog is based on the manner of repeating a letter in daily light conversations to express a continuation of sound or a strong tone of voice, such as “I misssssssssssss U” and “Thank you soooooooo much”.
sorrrrrrrrrrrrrrrrrrrry doooooooooooog, it mimics the scenario that a kitten stepped on a keyboard and accidentally typed out repetitive letters and suggests a sincere apology to dogs.
