Water Can
Award: Shortlist
Shortlist / Branding / SME / New Branding Schemes / 2024
As a response to the proliferation of functional beverages that promise everything, from cognitive enhancement to improved gut health, Water Can was born to remind the world that the only thing we need is water, and without it we just die. The identity and packaging was also created as a response to the current bland and ultra minimalist branding trend the beverages industry has adopted, leading to a lack of distinctiveness on shelf. Water Can adopts a maximalist design approach to bring to life in an ironic fashion the fact that while the product promises nothing, water can truly do it all.
