Ostro
Shortlist / Graphic Design / Integrated / 2024
Shortlist / Branding / SME / Brand Refresh
Ostro is a life science software company helping consumers and healthcare providers navigate a complex healthcare system.
Ostro means ‘a wind in the Mediterranean coming from the South’. Drawing inspiration from Meccano, the concept of connections and links can be uniquely brought to life.
Healthcare is often inundated with complex jargon and unfamiliar acronyms. We made the new brand architecture as easy as possible to navigate by using a simple typeface and a graphic language.