PAC NYC
Award: Wood Pencil
Wood Pencil / Branding / Design Systems / 2024
Located at the historic World Trade Center site in Lower Manhattan, PAC NYC is a cultural center decades in the making — a place for people from all walks of life to gather and experience performing arts. Spanning show posters to signage, website to campaign, the design system establishes PAC NYC as a cultural beacon that invites the world in. An elemental logo references the cubic building’s form and expands to frame diverse content; a custom display typeface gives the brand a bold, inviting voice; color, imagery, and motion mirror the vibrancy and dynamism of the activity inside PAC’s walls.
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