The Brake Room
Award: Shortlist
Shortlist / PR / Events & Stunts / 2024
Award: Shortlist
Shortlist / Art Direction / Experiential
The Brake Room is a first-of-its-kind rest station dedicated to food delivery workers, designed to alleviate their difficulties. From the way the space was designed, to the amenities offered, the needs of the workers came first. The space gave them a comfortable place to rest, drink water, use the restroom, grab coffee and snacks to refuel, charge their phones, and connect with fellow delivery workers at no cost to them. This simple idea is a ground-breaking experience that brought care, attention and empathy to NYC’s food delivery community.