Celebrate Builders
Award: Shortlist
Shortlist / Photography / Sports / 2024
In the run up to the 2024 Olympic Games, our client TOUT FAIRE, an independent retailer specialized in building supplies, wanted to pay tribute to the construction workers who put their bodies on the line to make these events happen.
This is why we launched “Celebrate builders”, a bold campaign that hijacked the Olympic Games during its preparation to put the spotlight on these unseen athletes. To do so, we photographed real workers posing naked as Olympic sculptures and displayed them on monumental installations strategically placed around Olympic construction sites, and all over France.
