TransfHERmarkt
Award: Wood Pencil
Wood Pencil / Digital & Social / Search & Display / 2024
Transfermarkt it's the leading source of information on soccer data for recruiters, coaches, and anyone involved in the sport. But when searching for female players, no information appeared. For this reason, Cerveza Águila, as the main sponsor of Colombian soccer, decided to find a solution to one of the biggest problems of women's soccer, the visibility of its statistics. by hacking Transfermarkt, creating banner ads just like their interface, with all the information about female statistics in them.
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