Scrolling Therapy
Award: Shortlist
Shortlist / Experiential / Use of XR & Emerging Technologies / 2024
Award: Shortlist
Shortlist / Digital & Social / Mobile
Through the Scrolling Therapy app, Eurofarma is giving the chance to every Parkinson’s patient around the world to easily access and commit to their exercise therapy. It is designed to effortless integrate therapy to patients, by just taking advantage of time they already spend on an entertaining activity such as browsing social media. The app allows patients to transform their social media screen time into a therapy experience, building a new and close relationship with Eurofarma through a non-pharmaceutical improvement on their condition.