Evolution Pride Flag
Award: Wood Pencil
Wood Pencil / Branding / Micro Enterprise / Logos / 2024
Since 1978, the Pride Flag has been the symbol of the LGBTQ+ community worldwide. Partnering with Queer Club, a queer apparel and accessories brand, Morris Design was tasked with creating a new pride symbol that simplified and reimagined existing flag designs, while celebrating both its history and future evolution. To ensure design consistency, give equal weight to the identities represented, and differentiate itself from previous flag iterations, a square modular design was created. The shape gives the flag space to evolve in the future, allowing for new additions in a cohesive manner.
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