National Portrait Gallery Rebrand
Award: Shortlist
Shortlist / Branding / SME / Logos / 2024
Encapsulated by the idea ‘a living portrait of Britain’, three principles brought the Gallery to life:
Timeless & contemporary: Balancing classic and modern, the brand should sit alongside its Grade I listed home, work for its historic and contemporary collections, and appeal to a huge range of audiences.
The power of portraiture: We created a framework with the vast Collection at its centre – an identity that preserves artwork integrity.
Full of life: More than a Gallery; a shop, café, restaurant, learning centre, and even a night out. The brand means different things to different people.
