In My Seat
Award: Shortlist
Shortlist / Digital & Social / Use of Talent & Influencers / 2024
49% of the working population in France are women. But in the tech industry, they only represent 20% of employees. The reason? The lack of visibility of female role models who are hard to find. Especially on LinkedIn, the tech industry's favorite platform.
UN Women France and Sistafund, gave women in tech the visibility they deserve to inspire the next generation, by organizing the biggest LinkedIn profiles hijack ever made : InMySeat. The most followed French executives on Linkedin, swapped their profiles with inspiring women in tech to highlight their careers and achievements.