Equator
Award: Shortlist
Shortlist / Branding / Micro Enterprise / Logos / 2024
Sustainable tourism is crucial for protecting the places we visit. But for operators and travellers, sustainability can seem more like a sacrifice. Equator are charting a new course, by turning complex data into actionable insights that enhance travel experiences. A growing tech start-up, they required a new logo and identity — one that reflected the strength of their product and signalled their ambition: to make sustainability accessible for all. Inspired by the equator line and the Earth’s rotation, the logo scans the world of data, finding experiences that do good for people and the planet.
