MullenLowe Global Rebrand
Award: Yellow Pencil
Yellow Pencil / Branding / Large Enterprise / New Branding Schemes / 2024
Award: Shortlist
Shortlist / Graphic Design / Self Promotion
Award: Shortlist
Shortlist / Typography / Integrated
Award: Shortlist
Shortlist / Branding / Large Enterprise / Logos
The new MullenLowe octopus logo defies logic and symmetry, embodying dynamic creativity and vitality. It symbolizes endless reinvention and collaboration between agency and client, captured in posters used to kick-start important briefs. The intertwined octopi represent a symbiotic relationship where ideas flow freely, inspiring ambition and pushing boundaries.
