I'm Dying Inside
Award: Shortlist
Shortlist / Digital & Social / Social / 2024
Award: Shortlist
Shortlist / Digital & Social / Storytelling
Life’s a lot for young people. Heartbreak. Anxiety. Moving out. Coming out. Sex. The f***ing climate crisis. Men. Then you get your period.
To introduce Modibodi periodwear to Gen Z, we created ‘I’m Dying Inside’ - a modern period TikTok drama. 5 episodes, 4 housemates, all getting their periods at the same time. A taboo-breaking celebration of life today for young menstruators.
To drive views, we built an entire ecosystem of content tapping into trends + topics of interest. This fresh approach achieved huge results, helping a new generation of menstruators fall in love with Modibodi. Slay.