Ligue 1 Symphony
Award: Shortlist
Shortlist / Digital & Social / Physical & Digital / 2024
The greatest sporting event has an anthem. As the broadcaster of Ligue 1, Prime decided to create one for the French league. That started by commissioning a composer to write a symphony. But to transmit all the intensity and emotion of Ligue 1, we needed the most relevant conductors: the coaches. We filmed the 19 coaches during matches. After selecting the suitable gestures, the traditional conductor was replaced by a screen in an auditorium. An orchestra then played under the coaches' direction. This performance was recorded and broadcast before each match in every stadium and on TV.