Guardian Art Book Fair 2023
Shortlist / Branding / Campaign Branding / 2024
Subject to the perspective taken by readers, books can be either planar or three-dimensional with different visual perceptions. The image of this art book fair is themed on “books” based on the basic visuals of abstract patterns of opened books. Through a combination with eye patterns, a vision of a book-shaped face is created as an extension of the human body. Over the long evolution process of human civilization, eyes as a physical organ have become a visual symbol valued tens of thousands of years either in the east or west.