My Japan Railway
Award: Black Pencil
Black Pencil / Art Direction / Integrated / 2024
Award: Yellow Pencil
Yellow Pencil / Illustration / Integrated
Award: Graphite Pencil
Graphite Pencil / Art Direction / Direct
Award: Graphite Pencil
Graphite Pencil / Branding / Digital
Award: Wood Pencil
Wood Pencil / Digital Design / Digital Experiences
Award: Wood Pencil
Wood Pencil / Graphic Design / Integrated
Award: Shortlist
Shortlist / Typography / Integrated
Award: Shortlist
Shortlist / Digital & Social / Physical & Digital
Award: Shortlist
Shortlist / Graphic Design / Websites & Apps
Japan Railway is well known for its practical convenience and on-time record, but our campaign enabled people to view the company in a more personal context. Using an interactive web app that was specifically designed for rail users, we created a pathway for people to engage in a conversation with the brand.
This effectively turned everyday commuting into a brand experience, changing the way people felt about the company. Besides,it encouraged them to travel by rail to more distant destinations, and gave them an outlet for their creativity as they visited scenic attractions throughout Japan.
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