Audience Delivery
Award: Wood Pencil
Wood Pencil / Commerce / Entertainment / 2024
Award: Shortlist
Shortlist / Digital & Social / Mobile
Fewer than 25% of Brazilians said they would watch the FIFA Women’s World Cup.
Which became a self-fulfilling problem as no open TV station bought the rights to all of the games. If there’s one thing Brazilians watch is our app. iFood is LATAM's biggest food delivery app. We did the only thing we could: we delivered our audience to the FIFA Women’s World Cup. This is iFood Audience Delivery. By partnering with the World’s Biggest football streamer, Casimiro Miguel, we broadcasted all of the FIFA Women’s World Cup games inside our app.
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