AIZOME WASTECARE Industrial Waste — Certified as Skincare
Award: Graphite Pencil
Graphite Pencil / Experiential / B2B Activations / 2024
Award: Graphite Pencil
Graphite Pencil / Product Design / Promotional
Award: Graphite Pencil
Graphite Pencil / Experiential / Responsible Activations
Award: Wood Pencil
Wood Pencil / Typography / Printed Materials
Award: Wood Pencil
Wood Pencil / Direct / Acquisition & Retention
Award: Wood Pencil
Wood Pencil / PR / B2B
Award: Wood Pencil
Wood Pencil / Health & Wellbeing / Direct
Award: Wood Pencil
Wood Pencil / Impact / Campaign Communications
Award: Shortlist
Shortlist / Art Direction / Printed Materials
1500+ toxic chemicals are used in textile production. Japanese startup AIZOME has developed a dyeing method that uses only water, plants, and ultrasound, to create textiles that are not only harmless, but even come with health benefits. But how can a startup stand out among all the sustainability claims?
WASTECARE™ — the first skincare product that is industrial wastewater from textile dyeing. Tested according to dermatological standards and packaged like a high-end beauty product, it was shipped out to key opinion leaders in fashion and healthcare with the goal of forming partnerships.
What did the judges have to say?
Considering the textile and fashion industries are some of the most polluting in the world, Aizome's intervention into this space – revisiting textile dyes in a novel way – is a massively welcome initiative. Proving the health of those materials through the application of skincare is an amazing way to stand behind your claims, and offer a truly disruptive potential. It establishes a possible future where textiles are not just more sustainable, but also provide the source for additional industrial applications, reducing resource loss and environmental impact.
Guy Naor, Industrial Designer & Entrepreneur, Bygones Ltd
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