Less Platform
Award: Shortlist
Shortlist / Writing for Design / Naming / 2024
Award: Shortlist
Shortlist / Branding / Micro Enterprise / New Branding Schemes
Brand concept centers around achieving greater productivity with minimal effort. In our research, we found a gap: while companies aim for better outcomes, they often overlook the crucial aspect of achieving greater results with reduced effort, contributing to environmental sustainability. This insight inspired the name, less®. Through a responsive formula 'more with less®', it encapsulates the platform's benefits, showcased through examples 'more deliveries with less® cost' or 'more sustainability with less®waste', not just through words but also through images in all brand communications.
