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Anything Flows

Award: Shortlist

Shortlist / Entertainment / User Participation / 2024

Rappers have helped make many brands famous. Including Slurpee. So for hip hop’s 50th, Slurpee became the first brand to make rappers famous. Anything Flows: Spotlighting the lyrical flow of unknown rappers. Built as a TikTok rap battle. Artists competed to appear in a Slurpee-inspired song with Flo Milli. And then join Flo on tour. The winner was Rhyan Besco. Turning him into a headline act. He Is now verified on Spotify, with a 2913% listener increase. And Slurpee earned big headlines. Plus, ours was the first branded song to organically get into Spotify’s biggest playlists.

Credits

Entrant Company

Client

Advertising Agency

Production Company

Country

Senior Director, Brand, Advertising, Media & In-store Marketing

Manager of Brand, Advertising & Media

Senior Manager, Culture & Social Media

Associate Manager, Social Media

VP, Marketing, Insights, Loyalty, and Monetization Platforms

Senior Director, Retail Media & Shopper Marketing

Senior Manager, Shopper Marketing & Strategic Partnership

Associate Manager, Sports & Shopper Marketing

Senior Director, Communications

Director, Internal Communications

Senior Manager, External Communications

Chief Creative Officer US and Hispanic LATAM

  • Rafael Rizuto

Associate Motion Design Director

VP, Business Management

Music Licensing Supervisor

SVP, Integrated Strategy

Strategist, Integrated Strategy

Associate Director, Social Marketing & Strategy

Social Marketing & Strategy

EVP, Influencer Marketing

SVP, Influencer Marketing

Group Director, Influencer Marketing

Manager, Influencer Marketing

Associate Manager, Influencer Marketing

EVP, Client Leadership

SVP, Client Leadership

Associate Account Executive

VP, Planning

  • Heather Chancey

Director, Planning

  • Ashley Long

Associate Director, Digital Activation

  • Cristen Edler

Associate Director, Social Activation

  • Jourdan Daroff

Choreographer's Assistant

  • Candice Savage

Finish Producer

  • Dale Nicholls

Visual Effects Supervisor

  • Krisztián Csanki
  • David Lebensfeld
  • Grant Miller

Visual Effects Senior Producer

  • Juliana Watson
  • Francesca Orrach

Compositing Supervisor

  • Xiaozhe Hong
  • Pablo Pollaci

Vice President, Corporate Consulting

  • Laura Sipes

Senior Manager, Corporate Consulting

  • Chelsey Morrow

Executive Vice President, Brand Reputation

  • Laura Fries

Vice President, National Media Strategist

  • Shannon Frieser

Account Supervisor, Brand

  • Kiara McKinney

EVP, Chief Marketing and Sustainability Officer

Conform Editor

  • Dennis Kang

Senior Manager, Brand, Advertising, Media & Integrated Planning

Editing Company

  • Cabin Editing Company

Art Director

Assistant Editor

  • Allyson Nicholson

Associate Art Director

Associate Copywriter

Associate Design Director

Audio Mixer

  • Ed Boyer

Choreographer

  • Fullout Cortland

Colour Producer

  • Nat Tereshchenko

Colourist

  • Kaitlyn Battistelli

Compositor

  • Thingari Gurunadha
  • Aadarsh Thapliyal
  • Shun Min
  • Szu-Tzu Huang
  • Mizunee Alfayyad
  • Salman Farist
  • Tesalonika Pradana
  • Pascal Prima
  • Diana De La Cruz
  • Carlos de la Garza
  • Akshay Yella
  • Fadel Muhammad Redjeb
  • Lorenzo Liem
  • Ariel Fore
  • Dileep Pabbineedi

Copywriter

Creative Director

  • Fati Jafri
  • Jason Bonilla
  • Dan Bewick
  • Ian Dalsemer
  • Nick Maker

Director

  • Warren Fu

Editor

  • Nick Rondeau

Executive Creative Director

  • Leo Barbosa
  • Cuanan Cronwright

Executive Music Producer

Executive Producer

Head of Production

Music Producer

  • Nova Wav

Post Producer

  • Marta Navarrete

Production Designer

  • John Richoux

Recording Engineer

  • Dave Kutch

Sound Designer

  • Scott Coleman

Sound Mixer

  • Toga Cox

Stylist

  • Karla Miranda

Talent

  • Flo Milli
  • 2RARE
  • Maiya the Don
  • Kari Faux

Colour Grading

  • Ethos Studio

Music & Sound Production

  • The Elements Music
  • The Mastering Palace

Music Production

  • The Elements Music

VFX

  • Ingenuity Studios

Account Director

  • Brianna Laurent

Account Executive

  • Madison Bond
  • Olivia Ferrero

Account Supervisor

  • Jak Tedesco
  • Mistie Psaledas
  • Hank Marcus

Assistant Account Executive

  • Brighton Chen

Assistant Account Manager

  • Dharius Timmons

Chief Operating Officer

  • Matt Kearney

Chief Technology Officer

  • Jai Bhatia

Managing Director

  • Lisa Tauscher

Producer

Senior Project Manager

Vice President

  • Kate Jungers
  • John Kirby
  • Paul McCormick
  • Arielle Lyons
  • Genna Scisci
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