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Extra Seats

Award: Shortlist

Shortlist / Experiential / Creative Use of Budget / 2024

Award: Shortlist

Shortlist / Entertainment / Creative Use of Budget

The rise to stardom of Victor Wembanyama, one of the sport's greatest champions, was an exciting event for basketball fans in France. However, the downside was that all games until his departure for the NBA were sold out. As the main sponsor of the French National basketball league (Betclic Elite) Betclic, turned this issue into an opportunity by creating a unique experience for fans. The idea: if no more seats are available, make new ones. But not just any kind of seats. We transformed every available space and object in stadiums into seats: from coolers to corners between stairs and walls.

Credits

Entrant Company

Client

  • Betclic

Brand

  • Betclic

Advertising Agency

Production Company

Country

Agency Producer

Art Director

Chief Creative Officer

Client Creative Director

  • Yann Gilbert

Copywriter

Creative Director

Deputy Creative Director

  • Bryan Coste

Director

  • Martin Duchamp

Editor

Head of Production

Motion Designer

Photographer

  • Jeremy Suchet

Production Director

Set Decorator

Sound Producer

Account Assistant

Account Director

Account Manager

Brand Manager

  • Mathias Bellamy

Brand Marketing Director

  • Laurent Burel

Co-President

Head of Marketing Communications

  • Antoine Lillet

Head of Strategic Planning

Managing Director

Producer

  • Flavio Pesenti

Project Director

Project Manager

Strategic Planner

Translator

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