Arsenal, Third Kit 23-24
Award: Wood Pencil
Wood Pencil / Film / Fashion / 2024
Launch for Arsenal's European Away kit as they returned to the Champion’s League 2023/24. Live across their socials and in-store at the Arsenal shop The Armoury. We shot the male players in LA and Leah Williamson in London, with the scenes coming together harmoniously in post. Kit sales went way beyond Arsenal’s expectations, with launch day the biggest ever day of sales on Arsenal Direct and biggest ever US sales for an Arsenal kit launch. They outsold their other two jerseys by more than 2x over the first 3 days. Anecdotally, the cardigan Odegaard wears sold out on ASOS within 24 hours!
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