Brahma Phone
Award: Shortlist
Shortlist / Direct / Products & Services / 2024
Brahma is the official sponsor of Carnival, but the fear of phone theft stops 75% of Brazilians from enjoying it fully. That's why Brahma decided to create the worst cell phone on the market—a bad phone, without technology and zero innovation. It's just for Carnival-goers to use without worry, leaving their official cell phone at home. In Brazil, crowds rushed to the Brahma Phone distribution points. And guess what? The 3000 lucky ones who hustled and arrived early? They were the new owners of the worst cell phone! In short: lose it? No big deal!