Harvey Nichols – Pleasurama
Award: Graphite Pencil
Graphite Pencil / Packaging Design / Luxury / 2024
Award: Shortlist
Shortlist / Packaging Design / Rebrand
The new luxury food and beverage flagship range for Harvey Nichols. Featuring nearly 300 pieces of packaging, Pleasurama is a heady mix of hedonism: a joyful riot of colour, texture and of course, a full-on sensory overload. Taking our brand from black-and-white 90s nostalgia, into an unapologetically maximalist world that embraces the pursuit of unadulterated pleasure.
The idea grew big—inspiring everything from Harvey Nichols’ fashion campaigns, interior design, seasonal collections, to the ever iconic windows.
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