Pastiglie Leone - La Dolce Vita
Award: Shortlist
Shortlist / Packaging Design / Rebrand / 2024
Breathing life back into a national icon, Leone has been reimagined through the guiding creative idea of ‘sensory escapism’. Capturing the wild imagination of Leone since 1857, the rebrand hints at simpler, happier times, masterfully uniting a complex portfolio steeped in heritage and nostalgia. With the same enticing character, Leone has become a global delight. A sweet world full of exploration, Leone seeks to inspire all the senses with indulgence and magical joy. The crafted details, intriguing and idiosyncratic pack designs invite all to revel in their timeless charm.
