Gallus Whisky
Award: Wood Pencil
Wood Pencil / Packaging Design / Small Batch / 2024
The founder developed his love of whisky at Glasgow University. Inspired by Speyside flavours, matured in Barossa casks, this inaugural whisky at $AUD350 had an initial run of 1,000. Our brief was to create premium, confident, and bold design: contemporary, minimalist, pushing boundaries, commanding presence and standout. “Gallus” - colloquial for “bold, daring, cheeky”- reflects the Glasgow inspiration. The continuous silicone band is an original, daring approach in a traditional category. The identity of half Scottish thistle, half Australian gum blossom communicates the brand proposition.
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