Ghost Campaign
Award: Shortlist
Shortlist / Direct / Social / 2024
Last Halloween, we did something never seen before: an invisible campaign — just like ghosts.How? We challenged people to take photos of empty places as if Burger King ads were there and share them on X (Twitter) tagging Burger King with #ISeeBurger(#EnOcasionesVeoBurger)Then, our "psychic" joined the fun, revealing which free product was in each invisible ad, from Whoppers to Long Chickens to Big Kings.Despite there being nothing to see, people embraced the challenge, "seeing" our ads everywhere: in buildings, TVs, football stadiums, churches, boats, videogames, you name it.