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Ghost Campaign

Award: Shortlist

Shortlist / Direct / Social / 2024

Last Halloween, we did something never seen before: an invisible campaign — just like ghosts.How? We challenged people to take photos of empty places as if Burger King ads were there and share them on X (Twitter) tagging Burger King with #ISeeBurger(#EnOcasionesVeoBurger)Then, our "psychic" joined the fun, revealing which free product was in each invisible ad, from Whoppers to Long Chickens to Big Kings.Despite there being nothing to see, people embraced the challenge, "seeing" our ads everywhere: in buildings, TVs, football stadiums, churches, boats, videogames, you name it.

Credits

Entrant Company

Client

Brand

  • Burger King

Advertising Agency

Production Company

  • Far Media

Country

CEO

  • Liz Taylor

Art Director

Chief Creative Officer

Copywriter

Creative Director

Executive Director

  • Federico Calderón

Group Creative Director

Head of Post Production

  • Manuel Martín Gavilán

Head of Production

Post Production Manager

  • Miguel Mateos

Post Production Company

  • Deseif

Sound Production

  • The Lobby

Account Executive

Account Supervisor

Chief Marketing Officer

Chief Operating Officer

  • Sylvia Panico

Community Manager

Digital Marketing Lead

Head of Accounts

Head of Communications

Head of Social

Managing Director

PR Director

  • Sandra Azedo

PR Manager

Producer

Senior Digital Marketing Manager

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