Baby Scan
Award: Wood Pencil
Wood Pencil / Integrated / Large Enterprise / 2024
Award: Shortlist
Shortlist / Experiential / B2C Activations
Award: Shortlist
Shortlist / Film / Social Commercials Over 30 Seconds
Award: Shortlist
Shortlist / Film / TV/VOD Commercials 31 - 120 Seconds
Award: Shortlist
Shortlist / Direct / Integrated
Award: Shortlist
Shortlist / Experiential / Community Activations
Award: Shortlist
Shortlist / Media / Integrated
Award: Shortlist
Shortlist / Media / Events & Stunts
In a scientific first, we partnered with the UKs largest baby scanning clinic and invited expectant mothers to find out what they were having. We launched a nationwide recruitment campaign inviting pregnant women to attend our clinics. Within hours the scanning slots were fully booked. On the day, we gave our mums Marmite 20 minutes before scanning them with the latest in 4D technology, to see whether they were having a lover or a hater. We even created our own range of merch to help mums welcome their little lovers and haters into the world.