DoorDash-All-The-Ads
Yellow Pencil / Direct / Integrated / 2024
Graphite Pencil / Media / Integrated
Graphite Pencil / Integrated / Large Enterprise
Shortlist / Direct / Innovation
DoorDash was renowned for restaurant delivery, but not for the millions of other convenience items now offered on the app. So during the Super Bowl, DoorDash set out to prove it could deliver pretty much anything in the most audacious way possible: by delivering products from all the other Super Bowl ads, all to one person. As other brands began releasing their Super Bowl commercials, we added their advertised product into an epic online cart. Everything from 4 cars to 60lbs of mayo. Then finally, in our Super Bowl spot, we revealed a special promo code that enabled one person to win it all.
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