Heaven Fish
Award: Graphite Pencil
Graphite Pencil / Direct / Products & Services / 2024
Award: Wood Pencil
Wood Pencil / Direct / Events
Award: Wood Pencil
Wood Pencil / PR / Product Launch
Award: Shortlist
Shortlist / Experiential / Community Activations
Award: Shortlist
Shortlist / Creative Transformation / Services
Award: Shortlist
Shortlist / Impact / Local Solution
During the rainy season, something strange happens in Yoro, Honduras. Miraculously, fish fall from the sky. The famous “Rain of Fish" is a unique phenomenon, and Regal Springs transformed it into a sustainable and socially responsible modern enterprise called "Heaven Fish". Every fish that falls from the sky due to tornado activity near the coastline, is registered and authenticated through a partnership with Yoro's people, providing the locals exclusive distribution rights to these trademarked fish.